Football Australia & Nike pen 10-year partnership extension in ‘pivotal moment for Australian football’

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Football Australia has today announced a 10-year contract extension with official apparel partner Nike in a deal that will take the long-standing partnership into a third decade.

The bumper contract will make the partnership between FA and Nike the longest-standing deal between the brand and any federation/club in Australia.

Football Australia confirmed a portion of Nike’s fresh investment will be allocated to the federation’s Legacy ’23 initiative to harness the growth of the women’s game via a series of initiatives launched off the interest generated by the 2023 FIFA Women’s World Cup.

Nike will continue as the official apparel partner of the Subway Socceroos, CommBank Matildas, Pararoos, ParaMatildas and all junior and youth men’s and women’s squads for the next decade.

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FA CEO James Johnson says the contract extension is representative of the Australian national team’s growth as a global brand.

“This is a pivotal moment for Australian football,” he said.

“This extended partnership with Nike not only solidifies their commitment to our national teams, but it also provides significant resources for the growth of grassroots football, our ambitious Legacy ’23 plan and the strategic building of our national iconic brands.

“Our partnership with Nike has been transformative, and this extension represents a strong endorsement for Football Australia and the growth of football at all levels across the nation,” Johnson continued. “We are proud to be part of Nike’s Global Football strategy, and this partnership extension signifies the strength and continued elevation of Australian football on the international stage.”